I spent some-time this morning gazing out the window taking in the view of the Dzong, cup of coffee in hand, watching the steady stream of traffic wind along the Chubachu-Pamtsho highway. Smooth, silent, high-end electric vehicles glided past. They looked right at home against our forested slopes-a clean, modern embodiment of Gross National Happiness and our identity as the world’s only carbon-negative nation.
Then, my neighbor drove by in his aging Maruti Alto. Its engine spitting a tiny, defiant cloud of exhaust. He didn't choose that noisy, fuel-chugging hatchback because he dislikes our forests or ignores our conservation values. He bought it because, as an ordinary civil servant with two school-aged children, it was the only wheels his budget could afford.
In Bhutan, owning a car has always felt like a luxury. Years ago, saving up for a modest secondhand Indian SUV felt like scaling a mountain. Today, with rising living costs, high interest rates, and import dynamics, owning any car is harder than ever. Yet, the paradox bites deepest when an average Bhutanese decides to own an EV.
On paper, our policy is a dream. The government has slashed customs duties, green taxes, and sales taxes on battery electric vehicles to nearly zero. In theory, an EV should be the obvious choice. In reality, step into any EV showroom in Thimphu, and the price tag on a basic EV will instantly freeze your intentions.
Why does an EV remain painfully out of reach compared to a conventional internal combustion engine (ICE) car?
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| Image Courtesy: AI generated |
It is time for green mobility in Bhutan to step out of official convoys and park in the driveway of the average home.
Achieving this requires looking beyond luxury EV rollouts. We need tailored credit lines with low interest rates dedicated to everyday buyers, direct partnerships with manufacturers producing practical, small-budget EVs, and an expanded fast-charging network that extends deep into our rural gewogs so a family can comfortably visit their ancestral home without the range anxiety.
Protecting our environment shouldn't feel like an expensive privilege meant for a select few. The ordinary Bhutanese driver doesn't lack the national pride or the environmental consciousness to drive clean, they simply need an electric car that costs less than a lifetime of hard-earned savings.















